14 December 2010 0 Comments

Facts about Abercrombie

As with many other public companies, there are several interesting facts that can be studied about Abercrombie. In this part, we are going to talk about several interesting facts about Abercrombie and understand various aspects of the brand. Let’s get started.

As a fashion line, Abercrombie is designed for people in the age group of 18 to 22. This is a relatively tight market segment, but that didn’t stop Abrecrombie from being one of the best, most anticipated fashion lines among teens and Abercrombie lovers of other age segments.

There are a total of 1,112 international stores, so you will be able to find at least one Abercrombie store wherever you are traveling. You can easily go online and discover the closest service centers in your area using the proved score tools.

Talking about a company is not enough without talking about numbers and revenues. Although a lot of people are anticipating a serious downfall. Abercrombie scored a total of alone $1.6 billion in revenue per month. If you have no to little experience when it comes to Abercrombie, you can find more resources regarding the company and the products it has to offer.

By 2008, Abercrombie is officially a company that includes luxury kids fashion features. The kids fashion line is just as successful as its big brother, banking millions of profits and revenues into the company’s account. Since there are no other luxury kids’ brands on the market at the time, this particular product quickly became everyone’s favorite.

4 November 2010 0 Comments

Abercrombie: How It All Started

Abercrombie is a very popular high-end fashion label specializing in a genre they call “Casual Luxury”. The brand has been the favorite of avid fashion lovers around the world nonetheless, especially since most of their collections are very comfortable and can make you look gorgeous for different occasions. However, not many of you may know the history of Abercrombie as a brand.

The brand Abercrombie was first founded in 1892 by David T. Abercrombie. The actual brand is Abercrombie & Fitch, and the company was specializing in sporting and excursion goods. Among the popular signature products of Abercrombie during this era is the famous luxury shotgun and tens.

In 1976, Abercrombie filed for bankruptcy and the company’s flagship store in Manhattan was closed. In early 1979, a company named Oshman’s Sporting Goods bought Abercrombie’s name and mailing list. The brand was then transformed into a mail-order business, and it was quite successful during the period. Three shops was established by the beginning of 1980s.

Abercrombie was then sold to The Limited who develops the business swiftly to a completely new level. The sale was made in the 1988, and Oshman’s Sporting Goods’ ownership and insurance policies are still considered active at the time. There were several interesting debates regarding this issue, but by the end of 1996 the company is running smoothly.

Abercrombie also released a kids’ version of its products known as the Abercrombie Kids or simply Abercrombie. The kids fashion line was first launched in 1998 and has been equally successful.